Preparation for World Travel Market #WTM2012

In a few days, World Travel Market will be taking place, the world’s biggest travel event that attracts bloggers, tourist information boards, travel agencies, airlines and hoteliers to name a few. It’s a huge attraction for the travel industry and it’s here, in London. In preparation for my first trip to the event, I’ve been upping my organisation and maximising my communication to learn as much as I can; my expectations are high and I’m keen for them to be met.

I’ve shared a few tips below for bloggers that are seeking to maximise the potential of building their network and learning about the vast industry that is… travel.

Know who you would like to meet and make the necessary arrangements to connect

Whether it’s a fellow blogger or an organisation, try to get in contact with them beforehand, checking whether they are free and the best way to make an appointment if slots are available. Whether it’s through their website, their exhibitor listing online or through social media, make the most of the potential opportunity.

Study the floorplan – know where exhibitors stands are located

Floorplans are always a good way of seeing how many halls will be in use for the show and how stands will be arranged. It’s also a fantastic way to use your prepped list of exhibitors and see where they will each be based. This allows you to then work out the best way to navigate the show in your time available, thus maximising the potential for you being able to see them all. Invaluable time isn’t to be wasted getting lost in the aisles ;-).

Know your value and how to communicate it

Once you have a plan of who you want to meet and how you’re going to go about it, work out how you want to present yourself. Are you attempting to make a proposition, promote yourself or just make a connection for future activity? Know what you can bring to the table and be confident to discuss it – take ownership.

Not sure what to take to the show with you – use the list below:

  • Business cards
  • Comfortable shoes
  • Dress comfortably
  • Bring a bag for collecting any brochures etc.
  • Take a notepad and pen

Finally, after the show be sure to follow up by phone or email with key contacts to ensure that you are remembered.

7 thoughts on “Preparation for World Travel Market #WTM2012”

  1. Thank you so much for this post! I am a travel blogger and digital marketer and I’m going to the IGTM next week for the first time, your post has been very useful to help me to get the most out of the trip.


    1. Hi Rosalind, thank you for reading and I’m glad that you found it useful 🙂 Have fun at the show, sounds like a great chance to network and find out more about that specific industry.


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